JOIN MY FREE TRAINING ON HOW TO BUILD YOUR DREAM LIFE & BUSINESS

FORBES - How To Harness The Hot New Social Media App Clubhouse To Build Your Brand

article Jan 21, 2021
By MeiMei Fox | ForbesWomen | NY Times Bestselling Author
Original Article on Forbes.com - read the article on Forbes here.
 
Screenshot of Clubhouse app with grid of 12 users, room about positive change

Clubhouse is a hot new invite-only social media app that relies on voice interaction.

At age 27, Jessica Williamson already has established a six-figure business, Ete Swimwear. While running her company, she also coaches other female e-commerce entrepreneurs on how to scale and grow their businesses. Recently, Williamson received an invitation to join Clubhouse, one of the newest social media platforms.

After learning that Clubhouse can connect you with some of the world's most prominent business and industry leaders via live voice interaction, Williamson decided to give it a try. She quickly discovered that the app indeed enabled her to speak directly with numerous movers and shakers. So, she jumped in fully. In just two days, she already had gained hundreds of new followers – not just on Clubhouse, but on other social media platforms, as well.  

Williamson, dressed in white, sits on a white sofa with her MacBook.

Jessica Williamson is the young founder of Ete Swimwear who recently joined Clubhouse. 

 

Here is what Williamson has learned about Clubhouse so far.

1.    Clubhouse is an authentic way to interact with famous people.

Everyone is on Clubhouse to give value. When I first joined, I entered a “room” dedicated to business growth. On the “stage” were Grant Cardone, Tiffany Haddish, Jim Kwik and several USA Shark Tank investors – people with millions of followers! Then, I asked and was granted access to the “stage” with them.

Because Clubhouse links directly to your Twitter and Instagram accounts, there are no DM functions or chat functions, comments or likes. The only way to interact with people through Clubhouse is via voice. That means you get to ask questions, seek advice, and tell people exactly what you have to offer. 

Within minutes on the app, I got to speak directly to famous people, and it was all completely live. It was like a normal phone call. It was insane! I was speaking with the biggest business leaders in the world. I was blown away. Hearing people’s real voices definitely helps to build connection.

2.    Clubhouse helps potential followers understand the value you can offer.

In order to soak up the value you can get from the platform, put yourself out there as much as you can. Because of my experience in podcasting and doing Instagram live, I'm more than comfortable putting my hand up and hoping to be invited onto the “stage.” And I have been. It has proven a great opportunity to share my business insights. Just being on stage got me 60 new followers. Even Tiffany Haddish followed me! (I doubled checked; it’s not a fake account.)

Since the Clubhouse app links directly to Instagram, it quickly builds your follower count. In fact, I gained 200 new Instagram followers after just two days on Clubhouse. I also got about 50 new direct messages (DMs). In the past, I’d be lucky to get one or two DMs each month from people I don't follow. DMs are usually a more meaningful way to connect with followers, as they ask serious questions and genuinely want your expertise.

3.    Getting in early means more opportunities.

There's so much opportunity on this app right now because you have to be invited by someone who is already on Clubhouse. Each person currently receives only a few invites, so it’s still super exclusive. However, it is growing exponentially. 

As a first mover, it feels very meaningful to me to be on Clubhouse, so I am making the most of it. I’m certain that as time goes on, we may not be able to access the featured speakers as easily as we can now, because the rooms will become crowded. This will mean fewer opportunities to get on to the stage and speak to the celebrities. I’ve therefore been spending a lot of time on the app to make sure I’m getting the most out of it.

4.    You can learn how to use Clubhouse by listening in on different “rooms.”

Honestly, I had absolutely no idea what I was doing or how the app worked when I joined. However, upon jumping into a few groups and putting myself out there, I got the hang of it very quickly. In several groups, people were chatting about all the functions of the app and how Clubhouse actually works, so that was really handy.

5.    Quick tips on how to use Clubhouse.

· Round table discussions work best – not a hierarchy of someone speaking. When people can join in and speak, they stick around!

· Have as many moderators as possible to create a larger room.

· Raise your hand to ask moderators to let you speak. You can leave a room any time by “peacing out.”

· Your bio shows up as SEO, so it is key to communicate what value can you offer in the first three lines.

· Showing up and actually participating in groups is vital. I asked one question and gained five to ten followers.

· Co-hosting groups is critical, as well. Partner with people to host rooms on a certain topic.

· You need to reset the room a few times for all the new people that have joined.

· A good length for a program is 60 to 90 minutes.  

· Ask people to DM you a word. For example, “DM me for freebie” or whatever so you can send them the link to your resources.

Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.