2023 trends & Predictions to future proof your Business
Jan 10, 2023
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2023 trends & Predictions to future proof your Business big time! 🚀
(No basic trends you’ve heard 100 times)
This is not another trend recap where I am going to tell you for the hundredth time that ‘short form video is going to be big in 2023…’ you already know that, it has been for the past 5+ years.
I am more interested in the BIG PICTURE looking at how the world is moving as a whole and how that is going to impact your business for the LONG TERM.
We are going big in 2023 so it requires big picture thinking & thinking ahead of what is currently trending to future proof your business.
The world is shifting massively this year and the ways of doing business in 2021 and 2022 where everyone was online a lot more are not going to work the same in 2023 – it’s going to require a shake up on all levels!!
Over my 7+ years in business, I’ve seen a TONNE of trends come and go… I’m here for the long term sustainable growth - Beyoncé style 🔥
Let’s get into the Trends & predictions!!
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Doing business YOUR WAY
- everyone has their opinions on what works and doesn’t but only you know what feels right for you, there really is no one size fits all
I didn’t change my strategies or opinions based on what the masses were doing (although I did stop to question myself a couple of times, I always came back to what I knew was best for ME).
And this confidence only came with the deepest level of SELF TRUST and knowing myself in the biggest way.
- How often do you back yourself until you see someone else telling you their way is the best or questions what you do?
- How often do you back yourself until it no longer becomes “cool” or a “trend” to be doing business that way??
- How confident are you to pave a new path that’s never been done before, just because it’s something you want to do?
True confidence is – being so unshakeable in your direction when everyone else thinks you’re delusional.
This is really the key to unlocking HUGE levels of success… doing business YOUR WAY!
A reflection / journaling prompt you can try is to journal on your dream life.
- What work truly lights you up? Regardless of what you know will sell the best or make you quick cash - follow your passions.
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Artificial Intelligence is becoming more mainstream
We are seeing AI bots become more mainstream especially when it comes to things like copywriting and other services that can be automated.
There are programs where you type in a keyword or sentence and it outputs entire sales pages, scripts, etc. – INSTANTLY!! It’s not the future, its already here!
So if you want to future proof your business in 2023:
- You need offerings that centre around or involve human skills that currently can’t be automated.
- creativity, critical thinking, interpersonal communication, leadership, caring and compassion.
- Being DAMN GOOD at what you do!!
- when you create an incredible experience and outcome for your clients they’re going to come back and tell their friends!
- Building relationships with your Dream customers and really getting to know them & their needs!!
- Relationships are the basis of our society and basic human needs of connection - this isn’t going anywhere so start building long term relationships!
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More IRL experiences!
Building on the last point about relationships, there is literally no better way than connecting in real life! Tech cannot replace in person human to human connection.
I wrote in my journal last year “my dream would be to travel hanging out with my VIP clients in epic destinations, doing work that leaves the biggest impact and legacy on this world.” – that is the VIBE!!
So 2023 is the year I make it happen and OMG I am excited! The first one I have planned is Byron Bay - I have teamed up with my incredible friend Leanne for the most LUXE retreat in March, who’s coming?!
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People are online LESS – so you need to stand out MORE!
It’s no longer enough to just slap something together and post on social media or follow random irrelevant trends with the hopes of going viral – it needs to be STRATEGIC!
More effective sales and marketing - This year we are needing to stand out more than ever , sharing knowledge or pure information is not enough.
More sharing your story, experience & unique POV in your marketing, the more personal the better!
It’s the way you think and your lived experiences that make you YOU.
You will also need to understand consumer psychology so that you can understand why and how your dream clients buy. Forget the quick-win marketing or sales hacks because when you understand this, you can apply it to any channel, platform, or format!
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Building a LEAN businesses – keep it SIMPLE!!
For so long society’s idea of success was massive shiny offices and tonnes of staff. It was almost like a measure of how successful your business was, based on the headcount of staff.
But over the last 3 years we have seen this massively shift!! More people working independently, technology advances, and more focus on freedom.
More and more large companies are closing their offices, downsizing and opting to run it leaner. Eg. Business Chicks.
It makes total sense to me!! I literally run my entire business mostly automated, with 1 incredible VA, and a few contractors such as an accountant, bookkeeper, and podcast editor.
You can literally be a millionaire, 1 person business that works from home – such a cool time to be alive!!
It’s not even the money part for me…
- Having less stress
- Being able to pivot faster & be more agile in a fast moving world
- more personal interaction with clients – I’ll explain why this is KEY in the next part
- getting to work from the comfort of home
- having all the flexibility with my time
So 2023 is going to see more emphasis on working SMARTER not harder! Less focusing on the ‘shoulds’ in business growth – and more focus on the actual needle moving investments, team, activities!
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Focusing more on health and lifestyle than burnout and hustle
I’m so glad the business world is getting more and more on board with this because it’s been my mission the past 3+ years to share with you a better way to create illogical levels of success that doesn’t involve burning out!!
I learnt a long time ago that hustle and burnout is not for me, balance, health and life is the most important thing above all else and doing business YOUR own way is key to actually reaching success!
If you can’t take care of YOU first, then how are you going to achieve all your WILD & Humungous goals??
It took me hitting rock bottom to realise that wasn’t the vibe for me 😮💨
There’s been a lot of work behind the scenes but it’s been the safest space for me to lean into my big business goals because my nervous system and basic human needs are met and exceeded 🙌🏼🙌🏼
If you are constantly sacrificing your basic human needs – you will start to sabotage your business because subconsciously your mind sees it as a threat to your wellbeing.
If you want more success in 2023 then you need to prioritise YOU! – this is literally what I built my mastermind Business for Life on!
A reflection journal prompt:
- What things outside of business would you want to make time for?
For those of you that are ready to take the opportunities that are coming your way I know 2023 is about to be a HUGE year, the biggest yet!!
If you have been considering working with me for a while and this version of success & big picture thinking resonates with you – NOW is the time!!
LINKS:
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