2026 Trends & Predictions: What 7-Figure Entrepreneurs Are Doing Differently Next Year

jess williamson - the podcast Dec 19, 2025
2026 Trends & Predictions: What 7-Figure Entrepreneurs Are Doing Differently Next Year

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The online business landscape is shifting faster than most entrepreneurs realise. Buyer behaviour, content performance, and digital saturation are changing the rules and what worked in 2025 won’t be enough in 2026. High-level entrepreneurs are already pivoting, rebuilding and preparing for a completely new era of online business.

 

Here’s the high-level breakdown of the biggest shifts shaping 2026 and why adopting them early will put you ahead of the market.

 

1. What’s Actually Changing in the Online Business Space in 2026?

Entrepreneurs everywhere are feeling it: slower conversions, more noise, and strategies that used to work suddenly falling flat. The market isn’t declining, it’s evolving. Consumer behaviour, attention cycles, and the way audiences choose who to trust are all shifting.

This is the context you need to understand to stay competitive next year.

 

2. Why Your 2025 Marketing Strategy Won’t Work in 2026

The biggest mistake entrepreneurs will make next year is relying on outdated strategies: heavy posting, simple funnels, and launches that depend on audience hype. Buyers are now far more intentional, slower to trust, and more discerning about where they spend.

2026 requires deeper systems, deeper connection, and deeper positioning than the “old playbook.”

 

3. The Future of Online Marketing: What Actually Works in 2026?

One of the most critical shifts happening now is the move from content-driven sales to system-driven sales. The entrepreneurs who will scale next year aren’t relying on the algorithm, they’re building intentional client journeys that warm leads consistently and convert predictably.

This is the new foundation of long-term demand in 2026.

 

4. How Buyer Behaviour Is Changing in 2026 (And What It Means for You)

Audiences are taking longer to make decisions but committing faster once trust is established. They’re filtering harder, seeking more depth, and wanting more realness from brands. Understanding these shifts is key to adjusting your offer strategy and sales approach.

This trend will define which entrepreneurs thrive in the next 12–18 months.

 

5. Human-Led Brands vs AI: What Audiences Will Trust in 2026

AI saturation has arrived and buyers can feel it. Automated captions, generated visuals, bot messaging, and generic content are everywhere. What cuts through now? Human energy. Real voice. Real connection.

Brands that learn to use AI strategically while keeping the human at the centre will win in 2026.

 

6. Why In-Person Events Will Play a Massive Role in 2026

Digital fatigue is real. Entrepreneurs who build in-person experiences - workshops, retreats, live events, intimate community moments will create deeper loyalty and faster conversions than brands who stay online-only.

This is one of the biggest scaling opportunities for 2026.

 

7. The Mindset Shift 7-Figure Entrepreneurs Are Making Next Year

Playing safe is officially the fastest way to blend in. Audacity - bold ideas, innovative offers, courageous execution is becoming the defining trait of leaders who grow quickly in a saturated market.

7-figure entrepreneurs are making moves now that others won’t dare to make for another year.

 

8. How to Prepare Your Business for These 2026 Trends

Adapting early gives you the advantage. Whether it’s restructuring your offer suite, improving your client journey, elevating your brand, or building deeper community preparing now will position you ahead of the curve.

 

To hear the full breakdown of all six shifts and learn how to implement them, tune into the full episode of Unstoppable Success!
 

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