Reinventing Success: How to Thrive in the Attention Economy | Alex Wolf

jess williamson - the podcast Oct 07, 2025
Reinventing Success: How to Thrive in the Attention Economy | Alex Wolf

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Have you ever hit every milestone you thought you wanted, only to feel like it wasn’t enough? This episode with Alex Wolf will change the way you see reinvention, visibility, and the attention economy.

 

Alex is a creative visionary and the original founder of BossBabe which she scaled to 7 figures before walking away at the peak of its success. Today, she’s an award-winning tech philosopher, author of Resonate, and strategist who has worked with brands like Apple and Snap. In this conversation, she pulls back the curtain on the cost of growth, how to build resonance instead of chasing reach, and what it really takes to reinvent yourself without losing your power.

 

What you’ll learn in this episode:

  • Why reinvention is essential and what you must let go of to grow
  • The hidden cost of visibility and how to protect your creativity
  • How to thrive in the Attention Economy (without burning out)
  • The difference between reach vs resonance and why only one pays off
  • Tangible steps to align your brand with values, not vanity metrics

 

If you’ve ever felt caught between the version of you that “made it” and the one you’re becoming, this episode is your permission slip to redefine success on your terms! 

 

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