The Challenges of Building a Personal Brand

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Building a personal brand looks glamorous from the outside - speaking on stages, hosting sold-out events, and becoming recognised in your industry. But behind the curtain, there's a transformation happening that few people openly discuss.

What Happens When You Become the Product

Unlike running a traditional business where feedback is about your offerings, in a personal brand, criticism can feel like a direct attack on who you are as a person.

When your face, voice, and ideas are what you're selling, rejection hits differently. That hesitation before posting isn't just perfectionism - it's your nervous system responding to real vulnerability.

How to Navigate Identity Changes While Building a Brand

Building a personal brand requires shedding versions of yourself that no longer align with your vision. This process often feels uncomfortable and is rarely discussed in the glamorous world of personal branding.

Each new level of visibility requires another layer of letting go - but what exactly should you let go of? I share insights from my own journey in the episode.

Dealing with Criticism and Hate in Your Personal Brand

The reality of increased visibility is that criticism will come. And when you're building something deeply meaningful to you, those negative comments cut deeper than they would in a traditional business.

In the episode, I share specific examples of hate I've received and the powerful reframe that helped me continue showing up.

Why Your Success Triggers Others (And What to Do About It)

When you show up confidently and authentically, you become a mirror for everyone watching. Your courage highlights where others might be playing small, which can trigger unexpected reactions.

Want to learn exactly how to navigate these challenges while building your iconic personal brand? Listen to the full episode for the complete breakdown and powerful reframes that will help you stay the course even when visibility gets uncomfortable.

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