⁠How to Get Press & Media Coverage for Your Personal Brand | Cassie Gill

jess williamson - the podcast Oct 28, 2025
⁠How to Get Press & Media Coverage for Your Personal Brand | Cassie Gill

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Want to get seen, featured, and known for what you do best?

 

Today I’m joined by Cassie Gill, luxury lifestyle journalist, celebrity producer, and strategic content consultant who’s worked red carpets, major publications, and luxury brands. We break down what really makes a pitch stand out, how to build media relationships that open doors, why storytelling is your biggest PR advantage and how to turn visibility into long-term credibility (and income).

 

Because in this new era, visibility isn’t optional. It’s your edge.

 

In this episode:

  • What makes a pitch stand out
  • How to build media relationships that actually convert
  • The difference between being visible and being in demand
  • When to target Forbes vs Glamour vs local press based on your goals
  • How to create hype and momentum around your brand without chasing it

 

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