How to Land High-Profile Clients in Business | Char Johnston - Unstoppable Success Series

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Learn how Char Johnston, Australia's #1 personal assistant to stars like G Flip, Tones and I, and Brooke Blurton, built her successful career. In this podcast episode, she is sharing her secrets to landing and managing high-profile clients and how to thrive in a fast-paced industry.

Landing High-Profile Clients and Becoming Australia's Top Personal Assistant

Char shares her story of rising to the top of Australia’s personal assistant industry, working with some of the country’s most recognisable names. Char has earned her reputation as a trusted and indispensable support to some of the country's biggest names.

But she also opens up about the unique challenges that come with the job—from organising massive events to managing wildly demanding schedules. 

She didn’t hold back, she also shares her secrets to landing high profile clients, and how she’s learned to embrace her success along the way.

Building Relationships with High-Profile Clients

Landing high-profile clients requires more than just a good resume; it’s about building trust, showcasing reliability, and being prepared for anything. Char shares insights on how she’s earned the trust of her clients and kept it over time. By focusing on strong, genuine relationships, Char has created a network of loyal clients who rely on her for her dedication and expertise.

Managing a Fast-Paced Career with Confidence & Resilience

In our conversation, Char breaks down her strategies for managing high-pressure situations with confidence and resilience. Whether it’s handling last-minute changes, preparing for major events, or simply being on-call 24/7 for her clients, she shares the tools and mindset shifts that have helped her navigate even the most chaotic situations.

Celebrate Your Own Success

As women in business, it’s easy to overlook our own success in the hustle of everyday life. Char gets real about those moments when she doesn’t fully recognise what she’s accomplished—something so many of us can relate to. Through her experience, she’s learned how to step back, celebrate her wins, and embrace her achievements unapologetically.

So if you’re wanting to step into your next level, attract high-profile clients, and truly own your success, you won’t want to miss this episode!

• Connect with Char Johnston on Instagram

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