How Georgie Hansen Rebuilt Her Business After Tragedy: From $0 to $20k Months with Soul-Aligned Strategy

jess williamson - the podcast Jun 24, 2025
How Georgie Hansen Rebuilt Her Business After Tragedy: From $0 to $20k Months with Soul-Aligned Strategy

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Life has a way of testing our strength. For some, it pushes us to the edge of our limits, forcing us to rebuild from the ground up. This is the story of Georgie Hansen, a powerhouse woman who has turned grief and loss into a thriving business that aligns with her deepest values. In this episode of the Unstoppable Success podcast, Georgie shares her journey of healing, rebuilding, and building a business that generates $20k months - all while staying true to herself and embracing the power of her unique story.

 

Rebuilding After Tragedy: Georgie’s Journey

For Georgie Hansen, life took a tragic turn that left her questioning everything she knew. After experiencing personal grief, Georgie found herself not only struggling emotionally but also facing the challenge of rebuilding a business that would bring her healing while generating income.

Her story is a testament to the power of resilience. Georgie discovered that the key to rebuilding was not just about business tactics or strategies—it was about aligning her business with her core values and focusing on what truly brought her joy. In doing so, she laid the foundation for a business that is both emotionally fulfilling and financially successful.

 

From $0 to $20k Months: The Power of Alignment

What sets Georgie apart is her ability to build her business in complete alignment with her values. She didn’t follow the “standard blueprint” for success. Instead, she listened to her inner voice and tapped into what she truly wanted to offer the world. The result? Her business went from $0 to $20k months, all by creating an offer that was deeply connected to her personal story and vision.

By taking the time to reflect on her own journey and sharing it with others, Georgie was able to serve women who were just like her—looking to rebuild their lives, businesses, and confidence. Her story wasn’t just the foundation of her business; it became her unique selling proposition. In the crowded online space, Georgie claimed her "market of one" and built a brand that stands out for its authenticity and alignment.

 

Owning Your Market of One: Georgie’s Approach

One of the biggest lessons Georgie teaches us is the importance of owning your space. In the world of entrepreneurship, it’s easy to get lost in the noise and competition. But Georgie’s success comes from her ability to claim her own arena - becoming a true expert in her field and standing confidently as the go-to resource for aspiring women ready to share their stories through books.

By owning her niche and positioning herself as the “market of one”, Georgie created an unparalleled opportunity for herself. Her expertise as a book mentor and her passion for helping women craft iconic personal brands has set her apart from others in the industry.

 

The Power of Writing a Book: Georgie’s Business Secret

If there’s one thing that Georgie believes can set you apart in a crowded market, it’s writing a book. As an expert in helping women turn their unique stories into marketable masterpieces, Georgie knows firsthand the power of having a book as part of your personal brand.

A book is not just a business card - it’s a marketing tool, a credibility booster, and a way to leave a lasting legacy. Georgie’s work focuses on helping women write books that tell their story and build their brand. Her belief is that a book doesn’t just share your story - it elevates your status and positions you as an authority in your space.

 

Key Takeaways from Georgie’s Journey

  • Align your business with your values: Success comes when you stay true to what you believe in and build a business that reflects your core principles.
  • Share your story: Your unique journey can be your greatest asset. Use it to connect with your audience and differentiate yourself from competitors.
  • Claim your “market of one”: Don’t be afraid to carve out your own space in the industry. Own it, and position yourself as the go-to expert in your field.
  • Invest in mentorship: Having a mentor who can guide you through the challenges of entrepreneurship can significantly accelerate your growth and success.
  • Writing a book is powerful: A book not only serves as a marketing tool but also establishes your authority in your industry.

 

Listen to this episode of Unstoppable Success to hear Georgie Hansen’s full story and discover how she built a business that generates $20k months while staying deeply aligned with her values.
Georgie’s journey will inspire you to take the leap and build your own iconic brand - no matter where you’re starting from.

 

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