Viral Social Media Strategies & Growing a Beauty Empire | Iris Smit - Unstoppable Success Series

jess williamson - the podcast Oct 15, 2024
Viral Social Media Strategies & Growing a Beauty Empire | Iris Smit - Unstoppable Success Series

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I sit down with Iris Smit, the founder of the multimillion-dollar beauty brand, The Quick Flick, and dive deep into her journey of building her global beauty empire. From creating viral social media moments to landing major retail deals, Iris shares her most valuable lessons on building a successful brand, overcoming challenges, and embracing unapologetic success.

This episode is packed with actionable takeaways, personal stories, and insights that will inspire you to level up your brand and mindset.

Whether you're looking for marketing tips or motivation to keep pushing forward, you won’t want to miss this!

 

Creating a Multimillion-Dollar Beauty Brand

What if a small idea at your dining room table could turn into a multimillion-dollar beauty brand? That’s exactly what Iris Smit did with The Quick Flick, and her journey is truly inspiring. From the moment her product hit the market in 2017, her brand blew up the beauty industry and built her unstoppable empire from there.

But how did she do it? Iris shares how her simple beauty hack turned into a global sensation!

 

Marketing Strategies

The Quick Flick wasn’t just another beauty product; it solved a problem that so many of us face, like getting that perfect winged eyeliner. It’s a product that practically sold itself, and social media took it viral.

Was it just luck? Absolutely not. Iris knew her audience inside and out, and she gave them a solution they didn’t even know they needed.

In this episode, she reveals the marketing strategies that helped her brand stand out in the industry.

 

Social Media Strategies to go Viral

So, what really sets Iris apart from the rest? It wasn’t just her product—it was the way how she shared her story. She didn’t just sell a product; she shared the entire journey. From behind-the-scenes moments to the big launch-day celebrations, Iris made her audience feel like they were part of her brand’s evolution, which created viral moments people can forever remember!

Iris shares her exact strategies for creating viral content that hooks people and builds a solid community!

 

Landing Major Stockist Retailers

A game-changing moment for Iris came when her products landed in major retailers worldwide. So she shared how she was able to land these major stockist deals, all the nitty gritty details and process, and the steps she took to ensure her products not only hit the shelves but consistently sold out.

 

The Real Talk: Personal Challenges Behind Success

Iris’s journey wasn’t all beauty and success. Iris opens up about the personal challenges she faced, including overcoming domestic violence and being underestimated. She talks about how these experiences shaped her and impacted her determination to succeed.

 

Her Unstoppable Success

Her definition of what it really means to be unstoppable is not just about never taking no for an answer, but about pushing through the rejections, setbacks, and challenges with confidence and determination.

 

If you're ready to go viral and take your brand to the next level, this episode is for you! Get inspired to step into your own version of unapologetic success.

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