How to Build a Cult Brand That Sells Out Events | Jaclyn Johnson
Aug 12, 2025
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If you want to build a brand that sells out, stands out, and scales, this is your playbook.
In this powerhouse episode with Jaclyn Johnson, she shares the bold moves behind building Create & Cultivate into a cult brand, selling it for $22 million, and buying it back to rebuild it her way. We dive into how she makes money now, the truth about scaling events and what it really takes to lead, pivot, and thrive in a fast-changing business world.
Key takeaways:
- How Jaclyn scaled, exited, and reclaimed her company
- The real reason she bought back Create & Cultivate
- Her current income streams (from events to angel investing)
- What most people get wrong about community + brand power
- Reinvention, leadership, and building a business that lasts
CONNECT WITH JACLYN JOHNSON:
- Connect with Jaclyn Johnson @jaclynrjohnson on Instagram
- Listen to WorkParty Podcast
- Check out Create & Cultivate
CONNECT WITH ME:
- Join 12-month UNSTOPPABLE MASTERMIND
- Download your 30-day Millionaire Mindset audio training
- Check out my FREE Resources
- Order my book “Unstoppable Success” on Amazon
- Apply for 1:1 Business Coaching
- Send me a DM on Instagram