How to Outgrow your old Identity without Losing your Business | Krista Williams - Almost 30

jess williamson - the podcast Nov 11, 2025
How to Outgrow your old Identity without Losing your Business | Krista Williams - Almost 30

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Ever had a season where nothing made sense - your career, your relationships, your identity and you just knew you were meant for more?

 

That’s where Krista Williams and Lindsey Simcik were when they started the Almost 30 podcast from the floor of their closet. What began as two friends trying to find purpose in the chaos grew into a global movement, a book and a multimillion-dollar brand.

 

In this powerful episode, we sit down with Krista Williams to talk about what it’s really like to evolve in public from hitting rock bottom to navigating online criticism, outgrowing old identities, and finding freedom in reinvention.

 

In this episode:

  • How Almost 30 started from rock bottom and became a global brand
  • The truth about evolving when everyone’s watching
  • What happens when vulnerability backfires and how to keep going anyway
  • Turning authenticity, growth, and purpose into lasting success

 

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