Building Paris Hilton’s Personal Brand & Community | Perry Howell

jess williamson - the podcast Feb 24, 2026
Building Paris Hilton’s Personal Brand & Community | Perry Howell

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Learn to start building an iconic brand that opens doors, attracts opportunities, and makes people take you seriously!

 

I’m joined by Perry Howell, former Head of Brand for Paris Hilton, to break down what actually makes a personal brand grow. We talk about why community beats algorithms and why its the real growth strategy, why most founders are forgettable (and don’t realise it) and the simple shifts that turn attention into authority.

 

You’ll walk away with:

  • The “Gut Punch” test to see if your brand is memorabl
  • How to build a community that fuels long-term growth and real revenue
  • Why being a faceless founder is costing you opportunities
  • The networking mindset that gets you in powerful rooms
  • ⁠Why content must be treated like a core business line
  • How to reinvent yourself without losing credibility

     

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