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Why Most Brands Fail (And How to Build One That Doesn’t Burn You Out) | Rebecca Minkoff

jess williamson - the podcast Jul 31, 2025
Why Most Brands Fail (And How to Build One That Doesn’t Burn You Out) | Rebecca Minkoff

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What does it take to build a brand that actually lasts and how to evolve, stay visible, and lead with integrity without burning out?

 

In this powerful episode, fashion icon and founder Rebecca Minkoff opens up about how she’s stayed relevant for over 20 years, what it’s like to be the face of a global brand, grow a multi-million dollar company all whilst navigating visibility, pivots, criticism, motherhood and leadership and the pressure to keep evolving. 

 

Key takeaways:

  • The truth about longevity, staying relevant and reinvention in business
  • How to handle criticism when your name is the brand
  • How to evolve without burning out or chasing every trend
  • Behind the scenes of how her personal brand and business are structured 
  • Integrity, income, and the real reason she said no to a $100K brand deal
  • Why identity, legacy, and leadership matter more than ever

 

If you've ever felt pressure to pivot, feared falling behind or wondered how to build something that truly lasts, this conversation will shift your perspective!

 

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