Embracing your Unrealistic Goals & Fear of Success | PERSONAL BRAND SERIES

jess williamson - the podcast Jan 06, 2026
Embracing your Unrealistic Goals & Fear of Success | PERSONAL BRAND SERIES

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There comes a point in your business where you know how to make money, understand the strategies, and have done the mindset work yet you can still feel capped. Not because you’re failing, but because you’ve outgrown the level you’re currently playing at.

 

In this first episode of Personal Brand Series, I’m breaking down why unrealistic goals are often the gateway to your next level, how fear of success quietly keeps high-achievers playing small, and why real leadership requires bold action before you feel ready.

 

1. Stop Aiming for Realistic Goals

“Realistic” goals are usually just fear dressed up as logic. When you only aim for what feels achievable, you cap what’s possible. Every major breakthrough I’ve experienced started as a goal that felt wildly illogical at the time.

In the episode, I talk about why allowing yourself to dream bigger than feels comfortable is often the exact thing that unlocks your next level.

 

2. Fear of Success Is Keeping You Playing Small

For ambitious women, fear of failure usually isn’t the issue anymore - fear of success is. It shows up as downplaying wins, trying to stay relatable, shrinking goals, or avoiding full visibility.
This part of the episode explores how success needs to feel safe at a subconscious level, otherwise self-sabotage will quietly take over.

 

3. Make the Moves Before You Feel Ready

Leaders don’t wait for permission. They move first, even when it feels uncomfortable. Without action, even the biggest vision stays theoretical.

In the episode, I break down why bold, decisive moves are what shift identity, expand capacity, and allow you to fully step into iconic leadership.

 

🎧 Listen to the full episode to go deeper into each of these shifts and learn how to apply them in your own business and leadership journey.

 

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