Evolution of the Personal Brand & Iconic Leadership | ICONIC LEADERSHIP SERIES
Aug 15, 2023
Welcome to Iconic Leadership Podcast Series!
This 6 part series is on becoming your next level iconic leader, learning how to get paid for being YOU, and building a strong community who buy all your stuff.
6 mini masterclasses with powerful action points & takeaways in each episode.
The 6 episodes will be 2x per week for 3 weeks!
In today’s episode, Part 1 is all about evolution of the personal brand & iconic leadership.
- The evolution of a personal brand and why that is now the bare minimum
- How stepping into your iconic leadership impacts your long term business growth but also every area of your life and the people around you too!
- Building out your LEGACY message & impact - underlies everything you do
If you’re ready to enter your public figure era, beyond just being a “personal brand” and get paid well for it, I want to help you get there!
I remember the first-time brand approached me to pay me for my face… I ended up being on a major bank billboard all over Australia, there was my face on the side of the freeway in Sydney, on bus shelters all over the country – and not as a model either, it had my name and business on the ads as a personal brand!
I remember the first time I was out at a cafe in Perth, and someone approached me to have a photo together… because she had followed me for so long and she said I changed her life and business and we hadn’t even worked together yet it was such a pinch me moment – I didn’t even realise the impact my work was having.
I was featured in the world’s top publications many times for my expertise and unique perspectives.
People now pay me, for ME, all of me - it’s a whole vibe! It goes way beyond the awards & recognition. It’s also how grounded I feel in just knowing exactly who I am and what I am here to do.
Through all of these moments, it was a powerful realization that I was worth it, that my story, wisdom and super powers had value. And I want you to recognize that too.
You’ve got a story worth sharing, and a damn LEGACY to leave on this world
It just takes knowing yourself on the deepest level, knowing how to craft your message and leaving your legacy – once you are clear on this – it underpins everything you do and becomes your guiding light.
You are so much more than your business, title or income.
It’s time to enter your Iconic Leadership era.
Where your unique journey and experiences make you WHO you are!
Where your impact is so much bigger than a post on social media
Where you are unshakeable in your mission, even when people question it
Many people can create a successful business and make money, but not everyone becomes ICONIC.
It’s time to claim that ICON energy!!
PERSONAL BRAND VS ICONIC LEADERSHIP
Evolution of the personal brand
2020 - you should show your face on social media
2021 - share more of your personal life
2022 - rise of the brand photoshoot era
2023 and beyond - Personal brand is your LEGACY
Personal brand
Personal brand centers around creating a recognisable and relatable identity within a specific niche or field such as colours, graphics, vibe, personal elements. For example - matcha, love talking about business strategy & mindset.
VS
Iconic Leadership
Iconic Leadership is big f*ing deal energy that goes beyond personal branding such as legacy, mass brand awareness, being paid for being YOU (all of you), expansive opportunities, level of major influence.
For example - My legacy is to give women the tools to not just know anything is possible but to MAKE it possible for them.
Personal Brand:
The influence is concentrated within a particular audience or community.
While the revenue is that personal branding can generate revenue through collaborations, endorsements, and products related to the chosen niche.
Iconic Leadership:
The influence is focused on creating a lasting legacy, recognition beyond your social following or niche.
When you become iconic, you have power beyond your current business, if you decide to start a new business, everyone will follow / buy / trust you.
Future proof your business that no matter what the economy is doing, you will be able to pivot and retain your influence. Whatever you create in future will be successful, even if its completely different.
You become that thought leader and authority in your field being able to charge top dollar,
Building a community of ride or die fans while people can connect with you in your personal brand. That’s often-surface level and when you connect a deeper mission, legacy and bond over a shared purpose, people become your ride or dies, and then of course they connect with each other with shared purpose & emotional connection.
You will more likely be able to promote your message, products, or services, leading to organic growth and wider reach with sense of belonging to a larger movement.
Building iconic leadership goes beyond business success; it provides you with a sense of purpose and fulfilment.
Download your FREE workbook here to accompany the whole series so after each episode go and do the powerful activities – they are simple but really impactful.
And if you enjoyed this episode, please do share it to your social media. It allows me to continue to bring you powerful masterclasses like this for free on the podcast!
Part 2: Craft your LEGACY Message & become an in-demand Leader >
Part 3: You've been doing Goals all wrong - Fear of Success is real >
Part 4: How to gain Major Visibility & Community who buy all of your stuff >
Part 5: Become an AUTHORITY & overcome Imposter Syndrome for good >
Part 6: It’s time to enter YOUR Iconic Leadership era >
CONNECT WITH ME
- FREE Iconic Leadership Workbook and Giveaway
- Check out my Courses & Masterclasses
- Apply for 1:1 Business Coaching
- Check out my FREE Resources
- Send me a DM on Instagram