How to get press coverage, build instant trust and get featured in Forbes | Publicist Cassandra Hili
Oct 25, 2022
Join me in the LIMITLESS MINDSET MICROMOND
If you’ve ever wondered about how to get featured in the press or how to gain press coverage, I have a very special guest for you today - the incredible Cassandra Hili. Cass is a publicist and personal branding coach and is the founder of boutique PR Agency Millenium Communications, as well as the recently launched DIY-style agency On Brand.
Having built her own PR agency to multi-six figures through her personal branding strategies and being an ex-social media influencer with over 250,000 followers, Cass understands the power that comes with a strong personal branding presence.
In this episode, Cass shares with us what public relations (PR) is and the main differences between PR and digital advertising. She helps us understand how PR can be a tool to build your business for the longer term and the ways it can amplify what you’re already doing in terms of online marketing and social media.
Cass explains that one of the most important things about PR is that it keeps you relevant. She shares how PR builds instant credibility and trust and keeps you front of mind for your audience.
My own experience with PR has been varied - I’ve done it myself and hired publicists to help, including, most recently, Cass! Within one week of working with Cass, I was featured in Forbes, which has been powerful in reinforcing my brand’s influence.
Make sure you listen all the way through, as Cass shares her top tips for getting featured in the press, including the research you need to do before approaching media outlets. You’ll also learn how to talk to journalists, craft talking points, nail your pitch, and know when to follow up.
I know you’re going to love this conversion, it feels like an entire Masterclass in PR!
CONNECT WITH CASSANDRA HILI:
Instagram: https://www.instagram.com/cassandra.hili
Website: https://cassandrahili.com/
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