Craft your LEGACY Message & become an in-demand Leader | ICONIC LEADERSHIP SERIES
Aug 17, 2023
Iconic Leadership Podcast Series!
Part 2 is all about crafting your legacy message & become an in-demand leader:
- Unlocking your uniqueness
- Crafting a powerful message that people can get behind
- Becoming the in-demand go-to expert and being MEMORABLE
- 3 things that helped me really unlock and OWN my uniqueness – that you can implement
I know you are so ready to be truly recognised as the iconic leader you are, to have dream clients and raving fans flock to your magnetic brand, to be seen and stand out in a BIG way… because you have all this expertise, experience and wisdom…
But sometimes it feels overwhelming… It's probably because you're not clear on exactly who you are, what you want to be known for or what parts to show online, making it really difficult for you to stand out.
UNLOCKING YOUR UNIQUENESS
The only way to stand out is by being unique and so often I see people trying to fit a certain idea or mould of what they have created in their head.
Once I dug deep to truly connect with WHO I AM, things began to shift real fast!
I felt more unshakeable in my confidence and no longer questioned myself or who I needed to be. Results started flowing through, clients, community, sales. It allowed me to have more fun and play – because I was no longer pushing… I was just being… there is a difference. And I began to stand out for all the right reasons.
This is what separates you as a leader and authority in your space.
When you share your own voice, not things you picked up or were inspired by from others. As an Iconic Leader, you are not here to follow everyone else and sound like a carbon copy. There’s a difference between doing things that are just YOU & unlocking your uniqueness vs trying to craft a brand – it’s a different frequency and iconic leadership is not about moulding yourself into some ideal.
Here’s 3 things that helped me really unlock and OWN my uniqueness.
1. We need to decondition & stop looking for the answers externally
I silenced the noise: muted accounts that were doing similar things. I trusted that I didn’t need to consume any more… it was adding to overwhelm, and confusion and I just needed to tap into my own journey and expertise. Now, you don’t have to silence the noise forever but to be able to hear your own voice again.
2. I came back to the truest version of ME
It sounds simple but is often the HARDEST thing to do – who am I?! Sometimes no matter how many times you ask yourself that question it may be hard to see.
I do my self-discovery with a combination of introspection on my own + mentorship. Honestly one of the best things I have always tapped into my mentors for is true reflections they are able to reflect to me my biggest superpowers and things I didn’t even realise about myself.
When you are doing your own reflections, you can look to your past and your journey for clues & themes, see what are you good at that others may find hard and what makes YOU - unlock your super powers.
3. Build out your LEGACY message & impact – this underlies everything you do
People will remember what you want them to remember – if you are not clear on what legacy and impact you want to leave on the world, neither are your audience!
Without a core legacy message – it’ll be very easy to forget you, your audience will be confused on what you are about, and opportunities may be scarce. But by having 1 core message that you are known for, it allows people to identify you as the go-to for certain opportunities, speaking events, to hire you, to share your message with others, to talk about you and its MEMORABLE.
I know you are multifaceted and that unique combination of everything is what makes you, you – but it’s confusing your audience. When you are trying to communicate everything at once it is just overwhelming your audience.
For so long I struggled with this - I didn’t want to choose a niche because I loved the diversity in what I got to do, I wanted to be known for all of me… not just 1 part.
As a business coach I teach on sales strategy, mindset, business growth, marketing, pricing, I do speaking events, brand deals – there’s a lot there right?!
To truly stand out you need to SIMPLIFY your message and impact.
That’s when your community can get behind what you do & what you stand for! It doesn’t mean you have to stop being all those parts of you - but it needs to come together in a cohesive message.
When we bring it all together under 1 core message – it makes us recognisable and memorable for something – this is your LEGACY. This is also what is going to unlock opportunities for you to be seen as an expert. To be invited to speak on stages or interviewed on podcasts and other opportunities
There is so much more that goes into this but making your message truly yours is what will make it unique, allow you to stand out and own that arena – you’re not here to be a carbon copy and will stand the test of time, no more flip flopping over your messaging again because its true at your core. The key with having a strong cohesive message is that its sharable.
Download your FREE workbook here to accompany the whole series so after each episode go and do the powerful activities – they are simple but really impactful.
Part 1: Evolution of the Personal Brand & Iconic Leadership >
Part 3: You've been doing Goals all wrong - Fear of Success is real >
Part 4: How to gain Major Visibility & Community who buy all of your stuff >
Part 5: Become an AUTHORITY & overcome Imposter Syndrome for good >
Part 6: It’s time to enter YOUR Iconic Leadership era >
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